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African Development Bank’s Technologies for African Agriculture Transformation Initiative Wins National Association of Black Journalists’ Honors of Excellence Award

America’s largest organization of journalists and media professionals of color has named the African Development Bank (www.AfDB.org) the winner of the Bank’s “Salute to Excellence” award for communications around its Technologies for the transformation of African agriculture.

The National Association of Black Journalists cited the Bank’s excellence in media relations and online marketing for the landmark initiative, also known as TAAT. The online campaign showcased the impact of TAAT providing climate-smart agricultural technologies to millions of African farmers, helping African nations produce more food. The awards were announced Saturday during a gala at the joint convention of the National Association of Black Journalists and the National Association of Hispanic Journalists at Caesars Palace in Las Vegas, Nevada.

“This recognition of the National Association of Black Journalists comes at a time when African and global food security is threatened due to the Russian war in Ukraine. Our Bank‘s communications help tell the world, through the stories of African farmers participating in the TAAT program, that Africa has solutions to boost its food production and reduce its dependence on grain imports from Africa. Black Sea region,” said Dr Beth Dunford, Director of the Bank. Vice-president in charge of agriculture, human and social development.

“The Salute to Excellence award also honors Bank staff, consultants and partners who work within these communities to improve the quality of life for people in Africa. Their expertise helped shape our communications campaign,” added Dunford.

In July, the Bank’s Board of Directors approved new financing of $30 million for the TAAT program, which overall aims to increase Africa’s food production by 100 million tons and lift 40 million people out. of poverty by 2025.

The Bank’s digital campaign showcases some of the millions of African farmers who have benefited from TAAT-funded wheat, maize and other varieties of certified climate-adapted seed, fertilizer and technical assistance since the program’s launch. in 2018.

The main campaign video examines TAAT operations in Sudan and Ethiopia, where government-led collaboration with the Bank and partners is boosting wheat production to record levels. In Ethiopia, TAAT helped seed companies produce and distribute enough certified heat-tolerant wheat varieties and helped farmers expand production to more areas last season, enabling Ethiopia to produce enough grain to eliminate wheat imports for the first time in modern history. . The country’s TAAT membership is expected to allow Ethiopia to export wheat in 2023.

The National Association of Black Journalists’ Tribute to Excellence Award is the third international communications recognition for the Bank’s TAAT initiative. TAAT won a “Gold Stevie” – first place – for “Best Documentary” from the International Business Awards, as well as a “Communicator Award of Distinction” for Online Video from the Academy of Interactive and Visual Arts in New York.

“We intend for TAAT to produce more success stories, as we develop it to play a central role in the Bank’s $1.5 billion African Emergency Food Production Facility (https: //bit.ly/3SESMkF). The Facility is the Bank’s bold response to help African countries produce more food to mitigate the impacts of Russia’s war in Ukraine on global food systems, rising prices on the continent and climate change. said Dr. Martin Fregene, the Bank’s Director of Agriculture. and agro-industry.

“We believe that communication is key to informing African governments, our stakeholders and our investors of the impact of the Bank’s programs on the communities we serve,” added Fregene.

Watch the TAAT video here: https://bit.ly/3zUwXET

The Bank was also nominated for a Tribute to Excellence award in the “Online Commentary” category of the competition for a selection of published opinion pieces written by the Bank’s President, Dr. Akinwumi A. Adesina, the vice president Dunford and former acting vice president Wambui Guchiri.

The Tribute to Excellence awards recognize journalism and communications that best cover the black experience or address issues affecting the black community around the world.

The National Association of Black Journalists and National Association of Hispanic Journalists’ Convention & Career Fair is the premier conference on journalism education, career development, networking and innovation in the industry, attracting leaders and influencers in journalism, marketing and communications, media, technology, business, healthcare, arts and entertainment.

Distributed by APO Group for the African Development Bank (AfDB) Group.

Media Contact:
Alphonse Van Marsh
Senior Digital Content and Events Manager
African development bank
E-mail: [email protected]

About the African Development Bank Group:
The African Development Bank Group (AfDB) is Africa’s premier development finance institution. It comprises three separate entities: the African Development Bank (AfDB), the African Development Fund (ADF) and the Nigeria Trust Fund (NTF). Present in 37 African countries with an external office in Japan, the AfDB contributes to the economic development and social progress of its 54 regional member states.

For more information: www.AfDB.org

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